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Guide

How to choose a tender writer

The market is full of people who will write your tender. Far fewer can tell you whether you should be bidding at all. These are the nine questions that sort one from the other, and the answers worth listening for.

The nine questions

1. Will you tell me not to bid?

The most valuable advice a consultant gives you is often no. If every tender you show them is winnable, they are selling hours, not outcomes. Ask for an example of a job they talked a client out of.

2. Do you read the evaluation criteria before quoting?

Price without reading the rubric is a guess. A serious consultant wants the RFT, the addenda and the scoring weightings before naming a number.

3. Who writes it, and do I meet them?

Plenty of firms sell you a director and deliver a junior. Ask who holds the pen, what they have written in your sector, and whether you deal with them directly during the bid.

4. What is your experience of the price side?

Non price criteria and pricing are not separable. Someone who understands quantities, programme and procurement writes a methodology that is defensible. Someone who does not writes prose.

5. How do you handle returnables and lodgement?

Most disqualifications are administrative, not editorial. Ask who owns the returnables checklist and who presses submit on the portal.

6. What happens if we are shortlisted?

Interviews and evaluation board presentations decide shortlisted bids. If the engagement ends at lodgement, you are on your own for the part that closes the deal.

7. Do you build reusable assets, or start from scratch each time?

A consultant who leaves you with a maintained bid library reduces your cost on every future tender. One who rewrites from zero every time is charging you twice for the same content.

8. How is this priced?

You want a fixed written scope and figure before work starts. See how we price tender work for what a straight answer looks like.

9. Can I speak to a client in my sector?

Not a testimonial on a website. A phone number. Ask what the consultant was like in the last 48 hours before a deadline, because that is when you find out who you hired.


Four warning signs

Success only fees

A percentage of the contract sounds risk free. It quietly rewards volume of bids rather than quality of advice, and it removes any incentive to tell you to walk away.

Guaranteed win rates

Nobody controls an evaluation panel. Claims of a guaranteed win rate are a marketing number, not a procurement one.

Template answers

If the draft could be sent to any agency with a find and replace, an evaluator will read it that way too. Ask to see how a response was tailored to a specific rubric.

No questions about your business

Good tender writing is evidence work. If nobody asks about your plant, your people, your referees and your near misses, there is no evidence to write with.

Keep reading

Ask us all nine

Send a live tender and see how the answers hold up. The review costs nothing.

General information only. See our disclaimer.

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